Editorial vs. algorithmic playlists
Editorial playlists are hand-picked by Spotify's team or independent curators, following a specific artistic focus. Algorithmic playlists, like Discover Weekly or Release Radar, are generated automatically based on listener behavior and the signals your track generates.
An effective playlisting strategy combines both levers: editorial creates initial exposure, algorithmic extends it over time. See our guide to the Spotify algorithm for more on this second point.
Preparing your track before submission
Before submitting, make sure that:
- Your Spotify for Artists profile is verified and complete.
- The metadata (genre, mood, instrumentation) is consistent with your style.
- Your track is available at least a week before release to allow for editorial pitching.
- Your cover art is professional and meets the platform's standards.
Submitting to Spotify's editorial team
Editorial submission happens directly through Spotify for Artists, at least 7 days before release. Describe the genre, mood, and context of your track precisely: the clearer the information, the easier it is for the editorial team to place it.
The role of independent curators
Beyond official editorial playlists, a vast ecosystem of independent curators manages high-audience playlists in specific niches. That's the principle behind our 10K Curators Submission service: targeting the most relevant curators for your genre to maximize acceptance rates.
Mistakes to avoid
Avoid services promising instant streams or followers through non-compliant methods: they put your profile at risk of algorithmic penalties. Always favor organic, verifiable growth.